Jordan Holtzman, DBA

Academic Unit Leader: Graduate Business Programs
(2010–Present)
Professor of Marketing

Education

DBA, Golden Gate University, 2017
Dissertation: Do Best Friends Forever Mean Best Brands Forever? An Empirical Investigation of Associations Between Brand and Social Loyalty
ABD PhD, UC Berkeley Haas School of Business, 2003–2007
MBA, Cornell University; Concentrations in Finance and International Business, 1996
BS, Business Management, Cornell University; Concentration in Accounting, 1995

Courses Taught at NDNU

Marketing Courses

Marketing Planning and Analysis
Marketing Principles
Consumer Behavior
Public Relations
Marketing Research
Marketing Analysis and Research
Advertising Management
Advertising and Promotion
Copywriting
International Marketing
Services Marketing

Accounting and Finance Courses

Management Accounting
Behavioral Finance
Government, Budget, and Finance
Accounting for Managers
Business Cycle Accounting
Financial Accounting

Leadership Courses

Leadership Concepts
Effective Leadership

Quantitative Methods / Research Courses

Community Based Research and Statistical Analysis
Management Foundations

Other Courses

Entrepreneurship

Research Interests

Brand Loyalty
Consumer Decision Making
Consumer Culture
User Experience Optimization
Food Consumption Culture and Psychology
Perceptions of Personal Freedom
Person-Career/Company Fit and Job-Matching Inventories
Product Returns
Relationship Psychology and Social Loyalty
Survey Methodology

Recognitions

Faculty Development Release Grant, Integrating Current Events into Business Curriculum, 2019
Dissertation of the Year Award, Golden Gate University, 2017
Dorothy Stang Fellowship Recipient (Community Based Research/Learning), 2012
Faculty Research Development Grant (Brand/Social Loyalty Study), 2016
NDNU Faculty Writing Retreat Participant, 2020 and 2018

Service

Sigma Beta Delta and Delta Mu Delta Honor Societies, Graduate Advisor
Entrepreneurship Club, Faculty Mentor
Chair, Undergraduate Curriculum Committee
Chair, Graduate Curriculum and Admissions Task Force
Chair, Graduate Business Programs Hiring Committees

Presentations

Online Pedagogy Faculty Development Session Speaker—NDNU’s advances in online education, 2013
“Product Returns: A Motivational Perspective.” ACR Annual Conference, 2005

Works and Publications in Progress

Books

The Street Smarts of Eating Out: A collection of essays, vignettes, observations, viewpoints, philosophies, and recommendations that explore one of America’s most favorite pastimes: eating out. I draw upon social psychology theories to help explain why we dine as we do.

Find Your Calling: The No BS Guide to Choosing a Career: Discusses the “forgotten” skills, mindsets, motivators, and personality characteristics that really matter for success in the workplace and envelops them in a ground-breaking scale whose job-matching capabilities far exceed those of the most popular scales used today (i.e., MBTI, Strong, Hogan, etc.).

Doing Business Organically: A “Greenprint” for Success: Presents a new paradigm for how to do business in the 21st century and beyond. The focus is on doing business naturally, practically, and ethically based on a guiding set of principles that pave the way for a more proper, transparent, and economically viable way of commerce.

Fusion Marketing: Cases and Strategies: With an eye towards uncovering best practices, FMCAS explores the various ways companies and entrepreneurs are succeeding (and failing) at fusing product concepts and includes interview case examples with a varied list of startups and established companies that are dramatically changing consumer and business landscapes with their fusion-driven innovations.

Academic Products

Stativerse: A web-based/mobile application that allows students to collect, analyze, and interpret real-time field and peer-to-peer survey data using mobile and desktop technology.

Make the Case: A web-based application that turns breaking business news into brief critical-thinking cases that challenge students to develop value-added strategic solutions to modern-day business problems.

ProfU: A web-based application that allows thought leaders in academia and professional business practice to share cutting-edge knowledge across the academic-business spectrum.

Research Crowdsourcing Application: A web-based/mobile application that connects research seekers, providers, and sponsors through facilitation of research project collaboration, crowdfunding, and sharing/publication.

“Hot Diggity Dog” Budgeting Case: An Excel-based financial forecasting case that teaches students to model pro-forma (i.e., budgeted) financial statements and conduct sensitivity analyses for a hypothetical startup business.

Shift-Shift Company Budget Forecasting Case: A read-and-discuss case narrative that explores the practical realities of developing, tracking, and controlling yearly financial forecasts.

Career-Fit Scale: Developing an innovative career-personality matching scale containing factors not captured by other major scales in use today (i.e., MBTI, Strong, Hogan, etc.).

Documentaries with a Consumer Behavior / Sociological Focus

Immigrants: Weaves captivating stories of the struggles and triumphs of U.S. immigrants together with citizens’ reactions to the spread of global culture and community across the land.

Welcome to Bezerkeley: Filmed entirely on location at famous Berkeley spots, we talk to the anarchists, rebels, revolutionaries, counter-culturists, crazies, forward thinkers, and weirdos that have helped earn this once quaint West Coast college town the nickname “Bezerkeley.”

Light Switch: Light Switch explores the odd, surprising, mysterious, and often comical ways in which people go about stimulating their own creativity.

Soup and Nuts!: We traverse the nation to interview foodies, chefs, researchers, and food critics to discover what is making us perpetually hungry for the “next great bite.”

Black Friday: Explores the wild, wacky (and sometimes even violent) nature of America’s perennially infamous one-day shopping spree.

Research Papers (In progress)

What Freedom? A National Survey of Perceptions of Personal Freedom
Of Good Telecommuting and Bad: Antecedents and Predictors of Teleworking Effectiveness
Economic Growth and Subjective Well Being: What is the Relationship?
Crowdsourcing Best Practices: How can companies maximize the quality and quantity of ideas contributed?
Will You Respond to My Facebook Post? A Study of Fundamental Drivers of Social Contributions
Lean Operations and Environmental Sustainability Performance: A Study of Silicon Valley Hi-Tech Manufacturers
When Boring Works: Effects of Copy Failure on Consumer Response to Contiguous Advertising
Should I buy Mouthwash and Self-Help Books? How Internal vs. External Attribution Frames and Locus of Control Mediate the Desirability of Self-Image Sensitive Products
Proneness to Fantasy and Dispositional Purchase Satisfaction
Owning Up: A Study of Decision Control, Assignment and Outcome Satisfaction

Notre Dame de Namur University is an equal opportunity employer firmly committed to non-discrimination in its hiring and other employment practices and personnel policies. In compliance with all applicable federal and state laws, except where a bona fide occupational qualification exists, NDNU will make employment decisions irrespective of the staff member’s race, color, religion, religious creed, ancestry, national origin, age (except for minors), sex, marital status, citizenship status, military service status, sexual orientation, medical condition (a cancer-related or genetic condition), disability and/or any another status protected by law. When necessary, the NDNU will reasonably accommodate individuals with disabilities if they are otherwise qualified to perform all essential functions safely and do it without undue hardship to the NDNU. Inquiries regarding the College’s equal opportunity policies should be directed to the Human Resources Department via email at hr@ndnu.edu. NDNU admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school administered programs.

Mark Dee

Magellan Solutions USA launched under the visionary leadership of Mark A. K. Dee, Chief Executive Officer – a consultant and service provider for healthcare administrative support, IT development, energy, call center, and business process outsourcing. Mark has served in various multi-level management positions in his 21 years of service in the United States Air Force (USAF). He performed as Immunology and Microbiology department manager, Medical Laboratory Assistant Director, Facility and Security Manager, and finally retiring in the military in 2008 as Superintendent/Assistant Chief of Operations of 330 personnel Medical Group. Mark has experiences in the services industries since he retired, including running a restaurant chain as the CEO. He has also developed other businesses in the Martials Arts studio and 3d-printing industries. He has a BS in Health Sciences and Hospital Administration, Board Certified in Clinical Laboratory Sciences, Graduated in the Senior Executive Leadership School from the USAF, Master’s in Business Administration, and a Master’s of Science in Systems Management at Notre Dame De Namur University.

Chosen Cheng

Chosen Cheng is owner of CMC Group, a privately held engineering and marketing consultancy for small business startup ventures. He currently works with project teams developing patented award-winning solar roofing systems and patent pending drone-based augmented reality geological and thermal mapping solutions. He was formerly a Silicon Valley marketing and innovative corporate training manager. As an avocation and a way to “pay it forward” he enjoys teaching and career coaching college and graduate MBA students many of whom are pioneering first generation college students from underserved communities. He and his wife, a Notre Dame alum, celebrated their wedding reception at the Ralston Mansion in the 70’s and have two stupendously successful, married adult children who between them have four stupendously adorable grandchildren.

Arthur Chait

Entrepreneur, Executive, Engineer, Investor, Professor, Mentor. Founder & CEO EoPlex Inc. ($31 million VC funded startup acquired by ASTI Singapore). President Stanford Research Institute (SRI) Consulting Division (800 staff worldwide). SVP Flextronics (responsible for $8 Billion in global accounts). President Zitel Software. Principal Booz Allen. R&D Director Halliburton. Adjunct Professor Menlo College, Visiting Professor Universidad Francisco Marroquin (Guatemala), Mentor Draper University, Judge Startup Chile. BS Engineering Rutgers, MBA Strategy University Pittsburgh.

Kelly Cansler

Kelly completed both her BS (Finance/Economics) and MBA from NDNU. She utilized her business education to launch an insurance agency in 2008 with Farmers Insurance. It’s grown into multi-million-dollar agency, organically and through acquisition. She has been recognized by Farmers Insurance being ranked within the top 10% of agents nationwide, but also as a speaker, trainer, and mentor within the Farmers Insurance Community. Kelly is extremely connected with local businessowners through several networking channels.

Cliff Burnette

Cliff is the senior vice president and chief human resources officer at Rambus, a global chip and IP provider that advances data center connectivity and solves the bottleneck between memory and processing. Cliff has over 20 years of experience leading global human resources operations for publicly traded companies with expertise in employee relations, organizational development, and compensation strategy. Prior to Rambus, Cliff worked for several other high-tech companies in the semiconductor and medical device space and holds a bachelor’s degree in Business Management and Marketing from Texas State University and a master’s degree in Human Resources Management and Organization Development from the University of Texas at Austin.

Memo Morantes

Memo Morantes has been a San Mateo County resident for more than 45 years. He has been a three-term San Mateo County Board of Education incumbent, a Redwood City/San Mateo County Chamber of Commerce board member, a Sequoia Hospital Foundation member, a co-chair of the Latino Leadership Council of San Mateo, and a civic/community activist.

Sheryl Young

Sheryl serves as a director for Philanthropic Ventures Foundation, which provides $10M each year for innovative teachers and social entrepreneurs throughout the Bay Area. Prior Sheryl served as CEO of Community Gatepath and AbilityPath.org. She has over 30 years of managerial experience in operations, finance, and marketing. Young is a graduate of the Stanford University Graduate School of Business Executive Program for Non-Profit Leaders, earned an M.A. of Public Health from UC Berkeley, an M.A. in Special Education from Ball State University and a B.A. in Political Science from Purdue University.

Brian Schumacker

Brian manages South San Francisco-San Bruno’s wastewater treatment plant and with a dedicated staff of over 40 professionals who safeguard community health and protect the fragile San Francisco Bay ecosystem. Brian holds a Master’s Degree in Public Administration and a Bachelor of Arts Degree in Business Administration, both from Notre Dame de Namur University. Brian has also earned the highest levels of professional certifications in wastewater treatment.

Mario Rendon

Mario Rendon serves as District Director for State Assemblymember Kevin Mullin. He develops the communications, public relations and constituent service strategy for the office and supervises a small team that represents Mr. Mullin in the 22nd Assembly District within San Mateo County. He has over twenty year’s experience working with elected officials at the local, state and federal level developing public policy.

Jerry Hill

Jerry’s public service started with his local neighborhood association that progressed to the California State Assembly and Senate where he authored legislation resulting in laws on issues related to consumer protection, utility safety, coastal protection, public health, education and the environment. Jerry was born and raised in San Francisco, receiving his BA from the University of California, Berkeley and a Teaching Credential from San Francisco State University.

Magda Gonzalez

Magda was most recently the City Manager for the City of Half Moon Bay, California. Prior she was the City Manager of East Palo Alto, California and Assistant City Manager, Redwood City. Magda was President of Cal-ICMA, representing the Local Government Hispanic Network and serves on the Board of Directors for the San Mateo Credit Union and the Latino Leadership Council of San Mateo County. Magda is also a member of ICMA and the State Bar of California and received several awards and recognitions, including Career Excellence Award (WLG) and the Ethical Hero Award from Cal-ICMA.

Jeremy Dennis

Jeremy currently serves as Portola Valley Town Manager. Previously, he’s worked for elected officials at all governance levels, including twice as District Director for local assemblymembers. He worked as the Palo Alto Long Range Planning Director, and for San Mateo County in management roles. Jeremy has a Masters in Urban Planning from the London School of Economics, and graduated from UC Davis studying US History/Political Science.

Kate Comfort-Harr

Kate is Executive Director of HIP Housing, a nonprofit specializing in creative affordable housing solutions throughout San Mateo County. Kate is a frequent speaker on a wide array of affordable housing topics and is passionate about the cultivation of collaborations between the private, public and social sectors. She serves on the Board of Directors for the San Mateo Credit Union and was awarded the Chamber San Mateo County’s 2020 Business Woman of the Year Award.

Jeff Cox

Program Director for Master of Public Administration

Jerome Nadel

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor. Jerome recently retired from Rambus as where he was CMO and GM of the security software division that he led the sale to Visa. He has had a variety of chief marketing officer and chief user experience officer roles at companies including Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs. He is also an avid cyclist with National and multiple California State Champion titles.