NDNU News
20 Ways AI Can Transform Comms Workflows...
Guiding Decisions With Real-Time Strategic Intelligence Beyond content creation, AI’s greatest value is as a strategic intelligence engine. It can...
Beyond AI Adoption: The Marketing Metrics...
AI Amplification Rate One of the most valuable new metrics is AI amplification rate, the percentage increase in qualified business outcomes genera...
19 Common Challenges Comms Teams Face...
Fostering Active Participation One of the biggest challenges is maintaining employee engagement beyond the keynote sessions. I've addressed this b...
15 Ways To Leverage YouTube For More...
Build Long-Term Content Value The biggest lesson is to treat YouTube as a long-term content and search platform, not just another social media cha...
How To Use Video As A Full-Funnel Communications...
Over the last two decades, video has increasingly become one of the most powerful tools in marketing and communications. It has allowed organizati...
20 Media Outreach Lessons Comms Pros...
Prioritizing Relevance Over Reach Early in my career, I treated media outreach as a distribution exercise rather than a relationship-building one....
Why Marketing And Communications Teams...
Search engine optimization (SEO) has long been a critical part of digital marketing and communications because, to be discovered, organizations h...
20 Ways To Embed Strong Communication...
Train Leaders To Translate Strategy Clearly Make communication a leadership expectation, not a support function. Train leaders to translate strateg...
20 Roles That Will Define High-Performing...
Connector Of Data, Creative And Strategy The defining role will be the AI orchestrator, which is a hybrid leader who connects data, creative and s...
19 Ways CMOs Can Help Shape A Better...
Creating Cross-Functional Councils With Shared CX Goals CMOs should act as the integrator of the customer journey, aligning teams around shared exp...