Articles
15 Warning Signs A Marketing Idea Might...
July 18, 2025 | By Forbes - Featuring Kurt Allen
Ignoring Customer Insights In Favor Of Internal Excitement A clear warning sign that a marketing idea might miss the mark is when internal excitem...
Synchronicity and Rethinking 'Evidence-Based'...
July 14, 2025 | By Helen Marlo
Key points Evidence for “evidence-based psychotherapy” is variable, overstated, and less robust than it appears. Not all meaningful moments in ps...
How To Prevent A PR Crisis: 20 Comms...
July 8, 2025 | By Forbes - Featuring Kurt Allen
Lead With Transparency To Build Credibility Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a co...
Welcome to the Unemployment Line, Gradua...
July 3, 2025 | By Jared Gould - Featuring John Veitch
“AI was designed to replace the average coder, and it has done that fairly well,” John M. Veitch, Ph.D., CFA, Dean of the School of Business and Ma...